Media

Advertising also requires legal support. We help our clients by advising them on reviewing and structuring their campaigns, without straying from the original creativity and making it work within the regulations: sponsorship contracts, image use, content, and personal data management. Our goal is to bulletproof your advertising to be creative, effective, and legally sound.

• Content: We help our clients negotiate agreements between agencies and advertisers and then participate in reviewing the finalized idea to filter out any concepts that could violate regulations related to food, alcoholic beverages, or the protection of children’s rights. We also ensure that the appropriate authorizations are obtained to use third-party rights, such as music, images, or animations. 
• Sponsorship: We represent our clients in the negotiation of rights in agreements to incorporate a brand into a sporting, musical, or artistic event, and even in its placement in series or films.
• Use of Image: We advise our clients on the use of the image of models, actors, and voices to respect the agreements entered into with their representatives and avoid unauthorized uses.
• Regulation: We review with our clients the content of a campaign, its placement in public or interactive spaces, the use of data, the use of artificial intelligence, and other relevant aspects to maximize campaign investment and avoid setbacks with any authorities.
  
• Data: We advise our clients on how to structure an advertising campaign to leverage data from their interactions with consumers. This way, we help our clients avoid the risk of infringement while maximizing their advertising.

When we talk about interactive media, we are referring to content that allows for audience and consumer participation, such as video games, social media, and interactive campaigns. We provide legal advice on all aspects of their development, advertising, and promotion. Our goal is to ensure that each project is legally sound from concept to launch.

• Video games: Drawing on our expertise in this industry, we help our clients protect their rights from development, fundraising, all the way to publishing.
• Social media: Our goal is to ensure that every post complies with current legislation, minimizing legal risks and strengthening our clients’ reputation in the digital environment.
• Campaigns: We help our clients negotiate agreements between agencies and advertisers and then participate in reviewing the finalized idea to filter out any concepts that, in their interaction with consumers or the protection of their personal data, could affect regulations related to food, alcoholic beverages, the protection of children’s rights, or many others.