With this figure we can protect creations such as musical compositions, literary, photographic or audiovisual works, characters or even software. We advise our clients on facilitating its development, protection, exploitation and understanding how to use such rights when they belong to others.

When developing a novel solution to an industry problem it is possible to obtain the exclusive right to use it through a patent or utility model. It is important not to disclose this information before preparing a strategy for its registration in Mexico and the rest of the world.

When our clients own information that is confidential and represents a competitive advantage for its company or even before obtaining investment, and which is preferable to be kept from public knowledge, it is important to develop technical and legal mechanisms that are adapted to the company’s policy to be kept as a secret that adds economic value to its business.

We help our clients navigate the forms of developing, using and applying Artificial Intelligence to their businesses. While its regulation is in continuous and changing development in Mexico, we partner with our clients with updated concepts and strategies.

We represent our clients in the defense of their IP rights against third parties that may damage their trademark, reputation or take advantage of their position in the market.

Advertising also requires legal support. We help our clients by advising them on reviewing and structuring their campaigns, without straying from the original creativity and making it work within the regulations: sponsorship contracts, image use, content, and personal data management. Our goal is to bulletproof your advertising to be creative, effective, and legally sound.

• Content: We help our clients negotiate agreements between agencies and advertisers and then participate in reviewing the finalized idea to filter out any concepts that could violate regulations related to food, alcoholic beverages, or the protection of children’s rights. We also ensure that the appropriate authorizations are obtained to use third-party rights, such as music, images, or animations. 
• Sponsorship: We represent our clients in the negotiation of rights in agreements to incorporate a brand into a sporting, musical, or artistic event, and even in its placement in series or films.
• Use of Image: We advise our clients on the use of the image of models, actors, and voices to respect the agreements entered into with their representatives and avoid unauthorized uses.
• Regulation: We review with our clients the content of a campaign, its placement in public or interactive spaces, the use of data, the use of artificial intelligence, and other relevant aspects to maximize campaign investment and avoid setbacks with any authorities.
  
• Data: We advise our clients on how to structure an advertising campaign to leverage data from their interactions with consumers. This way, we help our clients avoid the risk of infringement while maximizing their advertising.

When we talk about interactive media, we are referring to content that allows for audience and consumer participation, such as video games, social media, and interactive campaigns. We provide legal advice on all aspects of their development, advertising, and promotion. Our goal is to ensure that each project is legally sound from concept to launch.

• Video games: Drawing on our expertise in this industry, we help our clients protect their rights from development, fundraising, all the way to publishing.
• Social media: Our goal is to ensure that every post complies with current legislation, minimizing legal risks and strengthening our clients’ reputation in the digital environment.
• Campaigns: We help our clients negotiate agreements between agencies and advertisers and then participate in reviewing the finalized idea to filter out any concepts that, in their interaction with consumers or the protection of their personal data, could affect regulations related to food, alcoholic beverages, the protection of children’s rights, or many others.

We go along with  our clients in the growth and transformation of their companies, whether through the acquisition of assets from other companies or through mergers with other companies.

We design customized contracts that help our clients operate with clarity and security in their relationships with third parties. This includes franchise agreements, trademark licenses, leases, image use authorizations, sales agreements, among many others, always tailored to their specific needs.

We help our clients create the legal and operational structure necessary for their franchise, addressing their needs and concerns in a clear and functional manner. We also accompany them in the process of registering the franchise with the Mexican Institute of Industrial Property (IMPI).

We assist our clients in complying with consumer protection regulations and identifying best practices that allow them to prevent or reduce potential risks. We also accompany them in the defense of proceedings initiated by the Authority.

We advise our clients on the proper handling of personal data to ensure that its use complies with current legislation and that information is protected in a responsible manner and adjusted to international standards.